The challenge
Lakeside agents were buying their own Facebook ads with inconsistent messaging. Seller leads went to a generic contact form. Buyers bounced because listing search felt slower than Zillow.
What we did
- Built separate buyer and seller funnels with distinct offers: home valuation for sellers, curated listing alerts for buyers.
- Centralized ad accounts so the brokerage controlled creative while agents got personal tracking links.
- Produced short agent intro videos for each neighborhood farm area — trust before the first showing.
- Connected CRM automations so leads routed to the right agent in under five minutes.
The outcome
Cost per qualified lead dropped 52%. Listing inquiries nearly doubled. Every agent opted into the shared system because they could still see their own numbers.
“Our agents stopped fighting over who got credit for a lead. The system made it obvious — and fair.”
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